CONTEXT: To grow business organically among the socially savvy Middle East/ Arab audience and tourists to Dubai; to position Siraj as a premium restaurant serving Emirati and Levantine dishes.
ACTION: We utilized the positive equity and the following of its founder - Heba Rumhein and linked it to the business metrics for Siraj
Client: Siraj Restaurants
Team: Aasim Shaikh | Saba | Karan Patel
Lakshik Perera | Zubair Ahsan Barkaat