CONTEXT: Launch and build preference for the brand as a millennial favorite for grills/burgers/Shakes
ACTION: Build association with millennial culture elements – movies, street fashion, pranks and create food preference with pure social formats like snack-able videos, GIFs, boomerangs, cinemagraphs
Client: The Grilll Shack
Team: Aasim Shaikh | Asheena Hafeez | Karan Patel
Lakshik Perera | Zubair Ahsan Barkaat