CONTEXT: To launch the brand on social media channels, and build its market share in the Italian casual dining, leveraging its global equity.
SERVICES: 360 Social (Click here to know more)
ACTION: Communicate its standing as the ‘World’s number 1 Pasta brand’ using Video, influencers, Ads and generate visits for its on ground promotional activities through content plus targeting mix.
RESULTS: 807 booking enquiries generated; Grew the Instagram following by 5X times and engagement by 24%, in 6 months of the engagement.
Client: Barillla Restaurants
Team: Aasim Shaikh | Asheena Hafeez | Karan Patel
Lakshik Perera | Zubair Ahsan Barkaat