CONTEXT: To build a premium chicken sandwich brand in the Middle East; Establish the product superiority and emotional associations on social media platforms
ACTION: We focused on two levels: build preference using different visual formats like sandwich/ fries/ custard pictures and build potential customer association
using slice of life stories.
using slice of life stories.
RESULTS: 116 booking enquiries from social media promotions; 57% growth in post level engagement on anchor platform (Instagram) within 6 months of engagement
